LivingRoots Handmade

In a time when the pressure on land incessantly grows and farmers and people connected to rural economies face numerous challenges, Ayuda Logistics has collaborated with the School of Livelihood & Rural Development (SLRD), strives to revive the traditional Indian rural economic model of self-sufficiency.

Living Roots Handmade (LRH) (www.livingrootshandmade.com) was thus created to provide an umbrella brand under which products created through SLRD’s entrepreneurship activities can be retailed globally, at par with other products produced commercially.

Designing a more sustainable fashion industry, which is rooted in the traditional Indian crafts and designs, is at the heart of the brand “LIVING ROOTS HANDMADE”.

The traditional Indian village economy has been self-sufficient and self-providing for centuries. Arts and Crafts has traditionally been one of the major pillars supporting the humongous structure of the rural economy.But today this sector is viewed as “decorative, peripheral and elitist”. We at School of Livelihood and Rural Development are trying to create an ecosystem, which focuses on reviving dying crafts and arts of India and integrating them with contemporary design and efficient eco-friendly manufacturing system to create a financially viable business.

To further this endeavor of ours we have brought together the sharpest designs brains of India through tie up with leading institutions like NIFTMaster Craftsmen of national and international repute and artisans of some of the remotest villages of India, to create the  brand ” LIVING ROOTS HANDMADE “.

LIVING ROOTS APPARELS MANUFACTURING UNIT is the largest apparel and garment manufacturing unit in Meghalaya. Operated by the School of Livelihood and Rural Development (SLRD), it is located at Hatisil near Ampati in South West Garo Hills and covers an area of 150,000sq. ft.  The sprawling centre has three units, with a capacity of 280 machines and all allied equipment for apparel and knits manufacturing.

Designing a more sustainable fashion industry, which is rooted in the traditional Indian crafts and designs, is at the heart of the brand “LIVING ROOTS HANDMADE”.

The traditional Indian village economy has been self-sufficient and self-providing for centuries. Arts and Crafts have traditionally been one of the major pillars supporting the humongous structure of the rural economy. But today this sector is viewed as “decorative, peripheral and elitist”.

Our goal is to create an ecosystem, which focuses on reviving dying arts and crafts of India and integrating them with contemporary design and efficient eco-friendly manufacturing system to create a financially viable businesses.

We depend only on the quality and contemporary aesthetics of our products to gain and retain business.

LIVING ROOTS HANDMADE has a long-term commitment to artisans and customers. The artisans are stake holders in the venture and together the team strives to present to the customers, classy, stylish high-quality products.

LIVING ROOTS HANDMADE hopes to delight with a thoughtfully curated collection of apparels, jewelry, decor, gifts, accessories and much more. Each piece is hand crafted by artisans skilled and nurtured under our livelihood programs.